file Toyo Tires® Partners with Ken Block and Hoonigan Racing Division

  • taylors
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24 Feb 2016 15:20 - 24 Feb 2016 15:31 #2356 by taylors




CYPRESS, CA – Toyo Tire U.S.A. Corp (Toyo Tires®) is proud to announce a multi-year
partnership with viral video superstar and rally driver, Ken Block and the Hoonigan Racing
Division. Block debuts his all-new Ford Fiesta ST RX43 equipped with Toyo® Proxes® R1R™
extreme performance tires in Gymkhana EIGHT. Part of the wildly successful Gymkhana
series of videos, Gymkhana EIGHT debuts on the Ford YouTube channel on February 29th.
“I’m stoked to have Toyo Tires joining me in my ongoing quest to kill as many tires as
possible,” said Block. “It’s an exciting partnership for me because I feel like everyone at Toyo
Tires understands my mission to be competitive on-track, but to be able to take these amazing
racecars and have fun with them off track—which for myself means smoky, sideways driving
doing Gymkhana.”
To help introduce the new relationship to the automotive world, as well as debut Block’s allnew
Ford Fiesta ST RX43 Gymkhana EIGHT livery, Toyo Tires has partnered with Hoonigan
to produce and present Block’s livery reveal video. For Gymkhana EIGHT, Block and his team
have created a highly unique, directionally reflective, black-on-black livery that changes looks
depending on the angle at which it’s viewed, as well as how light is hitting it. The video serves
to give fans their first official glimpse of Block’s Fiesta in Gymkhana EIGHT trim and how it
changes looks in the light, but also their first official look of Block’s car equipped with Toyo
tires.
“Gymkhana EIGHT is definitely one of my favorite projects that we’ve done so far,” said Block.
“Part of what made the process so enjoyable for me was running on the Toyo Proxes R1R
which provided good tire smoke, but really good mid-slide feel. They broke away very
predictably and allowed me to pull off some pretty tricky maneuvers with confidence. The offthe-shelf
Proxes R1R performed awesome for this project.”
“We are excited to have Ken Block on board as our newest member of Team Toyo and can't
think of a better way to kick off our relationship than with him demonstrating the performance
of our tires in Gymkhana EIGHT to his millions of fans worldwide ,” said Amy Coleman, senior
director of marketing, Toyo Tire U.S.A. Corp. “Block shares our All or Nothing attitude at Toyo
Tires, and we look forward to making more incredible content with him over the years.”
Toyo Tires also plans to feature Block in future marketing including advertising and
promotions.
To watch the Gymkhana EIGHT livery reveal video starring Ken Block and Toyo Tires, go to:
. For more information on Toyo Proxes, the
family of high performance tires that Block depends on, go to ToyoTires.com/Proxes.
About Toyo Tires®
Established in 1966, Toyo Tire U.S.A. Corp. represents the innovation, quality, performance,
and excellent service that Toyo Tires has delivered worldwide for 70 years.
The company offers a complete selection of premium replacement tires for nearly every make
and model including light trucks, SUVs, high performance cars and luxury vehicles as well as
the M-Line for commercial trucks. Consumer product lines include the popular Open Country®
tires for light trucks and SUVs; Proxes® ultra-high performance tires; Versado® tires for luxury
passenger cars; Celsius® variable conditions tires; and the value line of Extensa® passenger
car tires. Many of the tires are built in the United States at their state-of-the-art factory in
Bartow County, Georgia.
For more information log onto www.toyotires.com and connect with the community at
Facebook, Instagram, Twitter and Google+.
About Hoonigan Racing Division
Created and assembled by Ken Block, the object of the Hoonigan Racing Division is to
continue to redefine the race-team archetype. The team is driven not only to win, but to also
market motorsports through innovative, creative and interactive ways. The team is supported
by Monster Energy, Ford Motor Company, Hoonigan, XDubai, Toyo Tires, GoPro, Can-Am,
Need For Speed, ST Suspensions, DC Shoes, HPI Racing, fifteen52 and Alpinestars.
# # #
EDITOR’S NOTE: Photography is available at:
media.toyotires.com/index.php?s=13&cat=9&mode=gallery
Media Contact: Jay Jones, TMC
949-851-6313, jay.jones@tmcauto.com
Toyo Media Site: media.toyotires.com/
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Last edit: 24 Feb 2016 15:31 by taylors.

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